Territory open · Geelong, VIC
Own a flooring franchise in Geelong.
Greater Geelong grew by 6,376 people in 2024–251, and 3,212 new homes were approved there in 2025–262. Own the first National Floors flooring showroom for Geelong, the Bellarine and the Surf Coast. The territory is open now.
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The Geelong territory
Victoria's second city, growing faster than the state.
Greater Geelong is home to 295,052 people1, and the Geelong urban area is the largest in Victoria outside Melbourne7. The city grew 2.2% in 2024–25, adding 6,376 residents, while Victoria as a whole grew 1.8%1.
That growth is turning into houses, and every new home needs flooring. 3,212 new homes were approved across Greater Geelong in 2025–26, 2,657 of them houses2. Armstrong Creek, Lara, Ocean Grove and Leopold are where much of the new housing is going5, and Victoria's housing target for the city is 128,600 new homes by 20513.
Health care is the city's biggest employer, with 30,245 local jobs, followed by retail, education, construction and manufacturing4. From central Geelong, an hour's drive takes in the whole Bellarine Peninsula, Torquay on the Surf Coast, and Bannockburn and Winchelsea inland6.
A showroom, not a van
Everything you need to open a flooring showroom in Geelong.
Carpet, hybrid, timber, laminate and vinyl under one roof, with a brand people know. We find the site, fit out the store, train you for three months and send customers through the door. You run the floor.
We send the customers
$500K a year in national marketing, plus Google Ads, SEO and local ads aimed at Geelong, the Bellarine and the Surf Coast.
Your area stays yours
An exclusive territory of roughly a 60-minute drive around your showroom, protected in your franchise agreement.
Learn it all before you open
Three months of training on the floor of our trading showrooms. 70% of our successful managers came from other industries.
See the numbers Watch our latest grand opening
Your investment
From $395K + GST
The same in every territory. Covers your showroom fit-out, opening stock, training and launch marketing.
What's included
- Exclusive territory, about a 60-minute drive
- Tested showroom fit-out
- Opening stock
- 3 months of in-store training
- Grand-opening campaign
- SEO, Google Ads and local ads
- $500K a year of network marketing
- POS, CRM, field app and dashboards
Ongoing fees
- Royalty
- 5% of gross sales
- National marketing levy
- 2% of gross sales
- Local marketing spend
- $1,500 or 2% of sales, whichever is greater
Questions
About the Geelong territory.
Anything else, ask us on your discovery call.
Apply for GeelongIs the Geelong territory still available?
Yes. As of October 2026, Geelong is one of 11 open territories in Victoria. Once a franchise owner is approved for it, it comes off the map.
Why open a flooring business in Geelong?
Because it's big and still growing. Greater Geelong has 295,052 people and added 6,376 in 2024–251. 3,212 new homes were approved in 2025–262, and Victoria's housing target for the city is 128,600 new homes by 20513. There's no National Floors showroom in the region yet.
What area would the Geelong territory cover?
Roughly a 60-minute drive around your showroom. From central Geelong that takes in Lara and Leopold, the Bellarine Peninsula (Drysdale, Portarlington, Queenscliff, Ocean Grove and Barwon Heads), Torquay on the Surf Coast, and Bannockburn and Winchelsea inland6. Your franchise agreement sets the exact boundary.
Where is the nearest National Floors showroom?
Our nearest trading showroom is Werribee, about 45 minutes away. Your three months of training happen on the floor of our trading showrooms before you open. After that, you run on the same systems and dashboards as our own showrooms, with coaching and quarterly reviews.
How much does a flooring franchise in Geelong cost?
From $395,000 + GST, the same as every National Floors territory. That covers the showroom fit-out, opening stock, three months of training and your launch marketing. Ongoing fees are a 5% royalty and a 2% national marketing levy on gross sales. Finance is available to approved applicants.
Who finds the showroom site?
We do, with you. We look for the right site in the Geelong territory, then fit it out to our tested showroom design.
Do I need to live in Geelong?
You'll be on the floor six days a week, so you'll want to live within easy reach of the showroom. If you'd be moving to the area, tell us when you apply.
Do I need flooring experience?
No. 70% of our successful managers came from other industries. You'll train for three months in our stores, and you keep the full video and SOP library after that.
Guides for franchise buyers
Read these before you apply for Geelong.
How much does a flooring franchise cost in Australia?
What a National Floors flooring franchise costs to open, what the investment covers, the ongoing fees, and the other costs to plan for before you sign.
Read the guideWhere regional Victoria is growing: new homes and population by area
The latest ABS figures for 11 regional Victorian areas: population, growth, new homes approved in 2025–26 and housing targets to 2051.
Read the guideQuestions to ask a flooring franchisor before you sign
A flooring franchise due diligence checklist: what to ask about territory, suppliers, installers, training, marketing, fees, documents and exit.
Read the guideOther open territories
Not Geelong? 10 more towns are open.
Each territory covers roughly a 60-minute drive around its showroom.
Geelong is still open.
Apply in about two minutes. We'll call you within one business day.
Apply for GeelongFree · Confidential · No obligation