Territory availability · Victoria
Flooring franchise territories across Victoria.
Each National Floors territory covers roughly a 60-minute drive around its showroom. 11 are open, from the Murray to the coast. Choose a town to see what its territory takes in.
Free to applyConfidentialAbout 2 minutes, mostly taps
- 11Territories open now
- 2Reserved by incoming owners
- 4Showrooms already trading
- 60 minExclusive territory, by drive time
Open now
Choose your town.
People and new homes in each territory, from the latest ABS figures. Open a town to see its catchment, growth areas and sources.
Geelong
Victoria's second-largest city, and it grew faster than the state in 2024–25.
- people in Greater Geelong
- 295,052
- new homes approved in 2025–26
- 3,212
Bendigo
North-central Victoria's biggest city, with 852 new homes approved in 2025–26.
- people in Greater Bendigo
- 126,568
- new homes approved in 2025–26
- 852
Ballarat
Central Highlands city with up to 17,200 homes planned in Ballarat West.
- people in the City of Ballarat
- 122,661
- new homes approved in 2025–26
- 1,380
Shepparton
The Goulburn Valley's regional city, from Mooroopna to Numurkah.
- people in Greater Shepparton
- 69,865
- new homes approved in 2025–26
- 667
Bairnsdale
East Gippsland's biggest town, on the doorstep of the Gippsland Lakes.
- people in East Gippsland Shire
- 49,669
- new homes approved in 2025–26
- 361
Sale
Wellington Shire's main centre, between the high country and the Ninety Mile Beach.
- people in Wellington Shire
- 46,551
- new homes approved in 2025–26
- 204
Mildura
Sunraysia's regional city, serving both sides of the Murray.
- people in Mildura Rural City
- 57,309
- new homes approved in 2025–26
- 431
Wodonga
Half of Albury–Wodonga, a border city of nearly 100,000 people.
- people in the City of Wodonga
- 44,717
- new homes approved in 2025–26
- 421
Echuca
Twin river towns serving northern Victoria and southern NSW.
- people in Echuca–Moama
- 23,393
- new homes approved in Campaspe Shire, 2025–26
- 248
Bacchus Marsh
A fast-growing town on Melbourne's western edge.
- people in the Bacchus Marsh urban area
- 27,182
- population growth in 2024–25
- +2.5%
Warrnambool
The Great South Coast's regional city, serving a region of 130,000.
- people in the City of Warrnambool
- 36,255
- new homes approved in 2025–26
- 401
Reserved and trading
- BrightonReserved
- NunawadingReserved
- DandenongTrading
- WerribeeTrading
- ThomastownTrading
- WarragulTrading
In every territory
The same showroom, training and marketing, wherever you open.
We find the site, fit out the store, train you for three months and send customers through the door. You run the floor.
We send the customers
$500K a year in national marketing, plus Google Ads, SEO and local ads aimed at your territory.
Your area stays yours
An exclusive territory of roughly a 60-minute drive around your showroom, protected in your franchise agreement.
Learn it all before you open
Three months of training on the floor of our trading showrooms. 70% of our successful managers came from other industries.
Your investment
From $395K + GST
The same in every territory. Covers your showroom fit-out, opening stock, training and launch marketing.
What's included
- Exclusive territory, about a 60-minute drive
- Tested showroom fit-out
- Opening stock
- 3 months of in-store training
- Grand-opening campaign
- SEO, Google Ads and local ads
- $500K a year of network marketing
- POS, CRM, field app and dashboards
Ongoing fees
- Royalty
- 5% of gross sales
- National marketing levy
- 2% of gross sales
- Local marketing spend
- $1,500 or 2% of sales, whichever is greater
How big is a National Floors territory?
Roughly a 60-minute drive around your showroom. It's exclusive to you, and your franchise agreement sets the exact boundary.
Can I apply for an area that isn't listed?
Yes. Choose “Elsewhere” when you apply and tell us where you have in mind. We'll let you know whether it could work as a territory.
What does reserved mean?
A reserved territory has been taken by an incoming franchise owner, so it's no longer available. Trading territories already have a National Floors showroom.
How much does a territory cost?
From $395,000 + GST in every territory. That covers the showroom fit-out, opening stock, three months of training and your launch marketing. Finance is available to approved applicants.
Guides for franchise buyers
Read these before you choose a territory.
How much does a flooring franchise cost in Australia?
What a National Floors flooring franchise costs to open, what the investment covers, the ongoing fees, and the other costs to plan for before you sign.
Read the guideQuestions to ask a flooring franchisor before you sign
A flooring franchise due diligence checklist: what to ask about territory, suppliers, installers, training, marketing, fees, documents and exit.
Read the guideWhere regional Victoria is growing: new homes and population by area
The latest ABS figures for 11 regional Victorian areas: population, growth, new homes approved in 2025–26 and housing targets to 2051.
Read the guide11 territories left in Victoria.
Apply in about two minutes. We'll call you within one business day.
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