Territory open · Bairnsdale, VIC
Own a flooring franchise in Bairnsdale.
Bairnsdale is the biggest town in East Gippsland, a shire of 49,669 people1 where 361 new homes were approved in 2025–262. Own the first National Floors flooring showroom for East Gippsland and the Gippsland Lakes.
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The Bairnsdale territory
East Gippsland's biggest town, from the Lakes to the high country.
East Gippsland Shire has 49,669 residents and grew 1.0% in 2024–251. Bairnsdale is its biggest town, with about 15,700 people in its urban area7, and Paynesville, Metung, Lakes Entrance, Lindenow and Bruthen are all within an hour's drive6.
361 new homes were approved across the shire in 2025–26, 331 of them houses2. The council's housing strategy points Bairnsdale's growth to Lucknow, East Bairnsdale, Eastwood and Wy Yung5, and Victoria's housing target for East Gippsland is 11,000 new homes by 20513.
Health care is the largest employer, with 3,930 local jobs, followed by construction, education and retail4. The nearest National Floors showroom is in Warragul, more than two hours away6.
Within about an hour's drive
Towns within about an hour's drive of central Bairnsdale6. Your franchise agreement sets your exact territory.
A showroom, not a van
Everything you need to open a flooring showroom in Bairnsdale.
Carpet, hybrid, timber, laminate and vinyl under one roof, with a brand people know. We find the site, fit out the store, train you for three months and send customers through the door. You run the floor.
We send the customers
$500K a year in national marketing, plus Google Ads, SEO and local ads aimed at East Gippsland and the Gippsland Lakes.
Your area stays yours
An exclusive territory of roughly a 60-minute drive around your showroom, protected in your franchise agreement.
Learn it all before you open
Three months of training on the floor of our trading showrooms. 70% of our successful managers came from other industries.
See the numbers Watch our latest grand opening
Your investment
From $395K + GST
The same in every territory. Covers your showroom fit-out, opening stock, training and launch marketing.
What's included
- Exclusive territory, about a 60-minute drive
- Tested showroom fit-out
- Opening stock
- 3 months of in-store training
- Grand-opening campaign
- SEO, Google Ads and local ads
- $500K a year of network marketing
- POS, CRM, field app and dashboards
Ongoing fees
- Royalty
- 5% of gross sales
- National marketing levy
- 2% of gross sales
- Local marketing spend
- $1,500 or 2% of sales, whichever is greater
Questions
About the Bairnsdale territory.
Anything else, ask us on your discovery call.
Apply for BairnsdaleIs the Bairnsdale territory still available?
Yes. As of October 2026, Bairnsdale is one of 11 open territories in Victoria. Once a franchise owner is approved for it, it comes off the map.
Why open a flooring business in Bairnsdale?
Bairnsdale is East Gippsland's biggest town, serving a shire of 49,669 people and the Gippsland Lakes1. 361 new homes were approved across the shire in 2025–262, Victoria's target is 11,000 more by 20513, and the nearest National Floors showroom is more than two hours away6.
What area would the Bairnsdale territory cover?
Roughly a 60-minute drive around your showroom. From Bairnsdale that includes Lucknow, Eagle Point, Paynesville, Johnsonville, Nicholson, Swan Reach, Metung and Lakes Entrance, and inland to Lindenow and Bruthen6. Your franchise agreement sets the exact boundary.
Where is the nearest National Floors showroom?
Our nearest trading showroom is Warragul, about two and a quarter hours away. Your three months of training happen on the floor of our trading showrooms before you open. After that, you run on the same systems and dashboards as our own showrooms, with coaching and quarterly reviews.
How much does a flooring franchise in Bairnsdale cost?
From $395,000 + GST, the same as every National Floors territory. That covers the showroom fit-out, opening stock, three months of training and your launch marketing. Ongoing fees are a 5% royalty and a 2% national marketing levy on gross sales. Finance is available to approved applicants.
Who finds the showroom site?
We do, with you. We look for the right site in the Bairnsdale territory, then fit it out to our tested showroom design.
Do I need to live in Bairnsdale?
You'll be on the floor six days a week, so you'll want to live within easy reach of the showroom. If you'd be moving to the area, tell us when you apply.
Do I need flooring experience?
No. 70% of our successful managers came from other industries. You'll train for three months in our stores, and you keep the full video and SOP library after that.
Guides for franchise buyers
Read these before you apply for Bairnsdale.
How much does a flooring franchise cost in Australia?
What a National Floors flooring franchise costs to open, what the investment covers, the ongoing fees, and the other costs to plan for before you sign.
Read the guideWhere regional Victoria is growing: new homes and population by area
The latest ABS figures for 11 regional Victorian areas: population, growth, new homes approved in 2025–26 and housing targets to 2051.
Read the guideWhat does a flooring franchise owner do? A week in the showroom
How a week in a flooring showroom runs, from planning on the dashboards to measures, quotes, orders, installs, reviews and leading the team.
Read the guideOther open territories
Not Bairnsdale? 10 more towns are open.
Each territory covers roughly a 60-minute drive around its showroom.
Bairnsdale is still open.
Apply in about two minutes. We'll call you within one business day.
Apply for BairnsdaleFree · Confidential · No obligation