Territory open · Ballarat, VIC
Own a flooring franchise in Ballarat.
Ballarat added 2,102 residents in 2024–251, and 1,380 new homes were approved there in 2025–262. Own the first National Floors flooring showroom for Ballarat and the Central Highlands. The territory is open now.
Free to applyConfidentialAbout 2 minutes, mostly taps
The Ballarat territory
Up to 17,200 homes planned in Ballarat West alone.
The City of Ballarat has 122,661 residents and grew 1.7% in 2024–251. About 112,000 people live in the Ballarat urban area7, the largest centre in the Central Highlands.
1,380 new homes were approved in 2025–26, 1,074 of them houses2. The Ballarat West Growth Area, covering Delacombe, Alfredton, Winter Valley and Lucas, is planned for up to 17,200 homes, and the North Growth Area around Miners Rest and Mount Rowan for up to 6,000 more in future5. Victoria's housing target for the city is 46,900 new homes by 20513.
Health care is the largest employer, with 14,819 local jobs, followed by education, retail, construction and manufacturing4. An hour's drive from central Ballarat reaches Creswick, Clunes, Daylesford, Beaufort and Skipton6.
Within about an hour's drive
Towns within about an hour's drive of central Ballarat6. Your franchise agreement sets your exact territory.
Where new homes are going up
Ballarat West (Delacombe, Alfredton, Winter Valley and Lucas) is planned for up to 17,200 homes. The North Growth Area (Miners Rest and Mount Rowan) is a future area for up to 6,0005.
A showroom, not a van
Everything you need to open a flooring showroom in Ballarat.
Carpet, hybrid, timber, laminate and vinyl under one roof, with a brand people know. We find the site, fit out the store, train you for three months and send customers through the door. You run the floor.
We send the customers
$500K a year in national marketing, plus Google Ads, SEO and local ads aimed at Ballarat and the Central Highlands.
Your area stays yours
An exclusive territory of roughly a 60-minute drive around your showroom, protected in your franchise agreement.
Learn it all before you open
Three months of training on the floor of our trading showrooms. 70% of our successful managers came from other industries.
See the numbers Watch our latest grand opening
Your investment
From $395K + GST
The same in every territory. Covers your showroom fit-out, opening stock, training and launch marketing.
What's included
- Exclusive territory, about a 60-minute drive
- Tested showroom fit-out
- Opening stock
- 3 months of in-store training
- Grand-opening campaign
- SEO, Google Ads and local ads
- $500K a year of network marketing
- POS, CRM, field app and dashboards
Ongoing fees
- Royalty
- 5% of gross sales
- National marketing levy
- 2% of gross sales
- Local marketing spend
- $1,500 or 2% of sales, whichever is greater
Questions
About the Ballarat territory.
Anything else, ask us on your discovery call.
Apply for BallaratIs the Ballarat territory still available?
Yes. As of October 2026, Ballarat is one of 11 open territories in Victoria. Once a franchise owner is approved for it, it comes off the map.
Why open a flooring business in Ballarat?
Ballarat is growing and building. The city added 2,102 residents in 2024–251, 1,380 new homes were approved in 2025–262, and Ballarat West alone is planned for up to 17,200 homes5. Victoria's housing target for the city is 46,900 new homes by 20513.
What area would the Ballarat territory cover?
Roughly a 60-minute drive around your showroom. From central Ballarat that includes Buninyong, Creswick, Learmonth, Smythesdale and Gordon, plus Clunes, Daylesford, Beaufort and Skipton6. Your franchise agreement sets the exact boundary.
Where is the nearest National Floors showroom?
Our nearest trading showroom is Werribee, about an hour and a half away. Your three months of training happen on the floor of our trading showrooms before you open. After that, you run on the same systems and dashboards as our own showrooms, with coaching and quarterly reviews.
How much does a flooring franchise in Ballarat cost?
From $395,000 + GST, the same as every National Floors territory. That covers the showroom fit-out, opening stock, three months of training and your launch marketing. Ongoing fees are a 5% royalty and a 2% national marketing levy on gross sales. Finance is available to approved applicants.
Who finds the showroom site?
We do, with you. We look for the right site in the Ballarat territory, then fit it out to our tested showroom design.
Do I need to live in Ballarat?
You'll be on the floor six days a week, so you'll want to live within easy reach of the showroom. If you'd be moving to the area, tell us when you apply.
Do I need flooring experience?
No. 70% of our successful managers came from other industries. You'll train for three months in our stores, and you keep the full video and SOP library after that.
Guides for franchise buyers
Read these before you apply for Ballarat.
How much does a flooring franchise cost in Australia?
What a National Floors flooring franchise costs to open, what the investment covers, the ongoing fees, and the other costs to plan for before you sign.
Read the guideWhere regional Victoria is growing: new homes and population by area
The latest ABS figures for 11 regional Victorian areas: population, growth, new homes approved in 2025–26 and housing targets to 2051.
Read the guideHybrid, laminate or timber? What Victorians are choosing for their floors
Hybrid made up about two in three flooring lines on our sales orders in the year to October 2026. Here's the full mix, and how each type of floor compares.
Read the guideOther open territories
Not Ballarat? 10 more towns are open.
Each territory covers roughly a 60-minute drive around its showroom.
Ballarat is still open.
Apply in about two minutes. We'll call you within one business day.
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